Let me start this by stating I am not getting paid for this. I have asked Christopher and Banks to take what they would pay me and donate it to Breast Cancer Research Foundation (BCRF). Why would I do that you ask? Well how the hell could I ever talk about “think before you pink” or “do not buy that pink crap without knowing where it goes” if I took money for writing and promoting a breast cancer campaign?! I could not- I would be a hypocrite.
Breast Cancer Research Foundation and Christopher and Banks, a specialty women’s clothing retailer that’s based in Minnesota and has more than 470 store locations across the country, have partnered up for a breast cancer campaign. During the month of October, 50% of the purchase price from their Breast Cancer items will be donated to the Breast Cancer Research Foundation. Whoop Whoop!!
I asked Christopher and Banks if there was a personal reason why they are donating 50% of the sales from their breast cancer line to BCRF and they said that they are a woman’s store and want to be active supporters of a disease that affects so many women. I will be honest: That was a better answer than “My aunt had breast cancer,” do you know why? It says that they care even without being directly affected by this stupid dumb disease. Why BCRF? Because RESEARCH! I was in. It’s estimated that 40,450 women and 440 men will die from breast cancer in 2017. We need research dollars to support and help them.
“At BCRF we unite around research, the only way we’ll
achieve a future beyond breast cancer. This lies at the
heart of our Cancer Divides, We Unite storytelling
Campaign.”
Christopher and Banks has been a BCRF partner since 2012 and has raised over $150,000 for breast cancer research. This is money that goes to real research that helps to find a real cure. That is a store I can get behind and go into! And I will be, this Saturday at Great Northern Mall for an event to spread the word. If you have a Christopher and Banks location near you, I suggest popping in during store hours to recognize the strength that women behind breast cancer have, and participate in styling sessions and makeovers. You can also purchase items supporting BCRF online.
In my chat with both organizations, I commented that I was sick of my friends dying they replied, “so are we.” I truly believe they are committed to that. Research is the only way we will stop the deaths. Breast cancer kills more than 40,000 women and men in the U.S. every year. It separates us from our dreams and cuts short the lives we hoped to share with families, friends and loved ones. Christopher and Banks is honored to partner with BCRF to support this mission—and so am I.
“Every hour of research improves outcomes & saves lives. Donate to BCRFcure and we can #BeTheEnd
of breast cancer.”
I know that going into the store Saturday is not going to stop cancer right away, but I also know that supporting amazing organizations that actually care about those dying will. Aren’t you sick of buying something and having no idea where it goes or how it used? Well rest assured: That is not the case here. Since 2008, worldwide breast cancer incidence has increased by more than 20 percent. Mortality has increased by 14 percent. INCREASED! We need to invest in companies that support research dollars and nothing else.
Come hug me on Saturday, buy a super cute top and donate to a freaking awesome organization who has partnered with a fabulous shop! Thanks Christopher and Banks for choosing BCRF. Now time to shine my tiara.
